Monday, 15 January 2018

NEWS RELEASE ASSIGNMENT - CMNS 165

NEWS RELEASE
12:00pm April 15th, 2018

NATIONAL WIDGET COMPANY FINDS NEW HOPE IN CHINESE MARKET

The National Widget Company announced today that 200 employees will be rehired.  After sales plummeted in June 2017 when the Uzbekistan National Widget company flooded the market with widgets, these employees were laid off.  Company president, Andrew Bryce, made the announcement from company headquarters in Victoria this morning.
“We have sent recall notices to all employees who were laid off in June. As a family-owned company, it was heartbreaking to lay off so many loyal people so we are thrilled to be offering employment to people we consider part of the family,” says Bryce.  Of those rehired, 50 will be local employees working at head office and the main plant in Victoria.
This news comes on the heels of a steady increase of widget sales over the past few months.  The NWC was able to break into new markets, particularly China, as residential construction companies will be installing widgets into every new building in China.
“The opening up of the Chinese residential market represents opportunity and a secure market on which to expand our capacity,” says Bryce.
Traditionally, widgets have been used in the oil business which are primarily important in the Middle Eastern market.  Bryce says, “The increase in sales has been unprecedented. We think this opportunity opens up enormous markets which will last for years.”
Established in 1888, current president Andrew Bryce is the great-grandson of the man who founded The National Widget Company.  It is the oldest widget manufacturer in Canada, as well as one of the oldest family run businesses nationwide.


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For more information, Contact Jenni Szajnzinger at (250)-888-5959 

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